BBB Accredited Businesses have access to a free membership to the CEO Forum Group.
Included with your membership at The CEO Forum Group:
Access to thousands of past interviews with Top CEOs
New CEO interviews every week
Weekly CEO Survey Report
Exclusive access to attend special quarterly CEO Summit events
The CEO Forum Magazine
And much more – all at no cost to you because of your BBB Accreditation CLICK HERE
Development Manager
Join us in welcoming the newest addition to the team! With his wealth of experience and passion for fostering meaningful connections, we’re thrilled to have Brando on board as we continue our mission of promoting trust and integrity in the business community.
Learn a little more about Brando:
What experience are you bringing to the business development manager role?
I’m a seasoned sales and business development executive with over 15 years of success driving growth for both Fortune 100 companies and small businesses. As the owner of Made In The Shade NorCal, a BBB Accredited Business, I bring a unique perspective and a deep understanding of the challenges and opportunities facing local enterprises. Prior to launching my own company, I held leadership roles at several prominent organizations, including AVP/Region Sales Director at Safeco and Territory Sales Manager at Nationwide. In these positions, I honed my skills in market strategy, brand building, and coaching high-performing sales teams.
What about the Better Business Bureau makes you excited to do your job?
We are the local small business champion and I get the opportunity to support our local small businesses by providing them with resources, benefits, and ways to make their businesses even stronger. We all thrive when our local small businesses thrive. As the owner of a small accredited business, I have the unique perspective to understand what a local small business needs. It’s a privilege to be part of an organization that’s stood the test of time and continues to make a difference in our business community.
EDITORIAL
8am to 4pm Tues - Thurs Monday & Friday by appointment only Lynn Conner
Learn on-the-go and on your own time with mobile-friendly courses!
Courses and certificates for every
Select courses qualify for continuing education credits. Professional development opportunities for every industry!
Powered by MindEdge, BBB Learning opens the door to hundreds of on-demand professional development courses and certificates tailored to empowering professionals in any industry. The possibilities are endless – from digital marketing to managing cash flow, we’ve got you covered. All certificates feature exclusive curriculum centered on the foundations of trust, ethics, and integrity, so you can keep ethical business practices top-of-mind.
Visit BBB.org/Learning for more details and to explore our course offerings. If you’re an Accredited Business, contact your local BBB for your special discount code.
The kitchen is often the heart of the home, where cherished memories are made over delicious meals and meaningful conversations.
Article written by Good Life Construction, Inc.
Edited by BBB serving Northeast CA
for inclusion in this magazine
However, if your kitchen shows signs of wear and tear, it's natural to desire a refresh without straining your finances. Fortunately, there are strategic approaches to achieve a budget-friendly kitchen remodel that doesn't compromise quality or style.
Check out our remodeling guide:
Begin by conducting a thorough assessment of your kitchen's current state Identify any areas that require attention, whether it's outdated cabinetry, cramped countertops, or aging appliances Prioritize these issues to guide your renovation efforts effectively.
Establishing a budget is crucial for managing expectations and avoiding overspending. Take an honest look at your financial resources and allocate funds accordingly Remember, there are numerous cost-saving strategies available to help you achieve your desired outcome without exceeding your budgetary constraints
Explore innovative design alternatives that can breathe new life into your kitchen without breaking the bank. Consider options such as refurbishing existing cabinetry, incorporating open shelving for added visual appeal, and integrating eye-catching backsplash features to infuse personality into the space.
Enhance the functionality of your kitchen by optimizing space utilization and investing in multi-functional fixtures Strategic storage solutions and ergonomic layout configurations can streamline workflow and enhance user experience Additionally, prioritizing adequate lighting fixtures contributes to a well-lit and inviting ambiance
Maximize your renovation budget by adopting savvy shopping tactics Researching product options, comparing prices, and leveraging discounts can lead to substantial savings Additionally, exploring second-hand or discounted appliance options can provide high-quality solutions at a fraction of the cost.
When contemplating the execution of your kitchen remodel, weigh the benefits and drawbacks of DIY endeavors versus hiring professional assistance While DIY projects may offer immediate cost savings, they also entail risks and potential expenses associated with errors Conversely, engaging skilled professionals ensures efficient and expertly executed results, albeit at a higher initial investment.
Inject your personality into the renovated space by incorporating personalized elements that reflect your unique taste and style Whether displaying cherished mementos, incorporating vibrant accents, or infusing greenery for freshness, these personal touches impart a sense of warmth and individuality to your kitchen environment
In conclusion, achieving a budget-friendly kitchen remodel requires thoughtful planning, resourcefulness, and a commitment to prioritizing your needs and preferences. By implementing these strategic approaches, you can embark on a successful renovation journey that revitalizes your kitchen space within your budget. Here's to creating a culinary haven that inspires joy and creativity for years to come!
Whether you're a business, a customer, or a community member who has witnessed outstanding ethical behavior, your nomination can help recognize a deserving company.
Submit nominations or apply for one of the following awards:
The Torch Awards for Ethics are more than just an honor they symbolize excellence, integrity, and a commitment to ethical business practices. They shine a spotlight on companies that go above and beyond in its interactions with customers, employees, vendors, and the broader community
Recognizing trustworthy entrepreneurs, startup founders, and new business owners who demonstrate a higher level of character, generate a culture of trust that is authentic about its mission, and connect with their community
This award recognizes organizations that have made significant contributions to fostering collaboration and building stronger communities
Want to network and learn more about the benefits of accreditation with the Better Business Bureau?
Join us for our monthly networking morning with me, Lynn Conner, CEO of the Better Business Bureau serving Sacramento & Northeast California! With over 40 years of business operations experience, I can consult on almost any business topic you have questions about. Plus, we'll answer your questions about accreditation or the benefits of the BBB in general, and help you expand your business connections!
This event can be attended either inperson at our Sacramento office or via Zoom. We provide coffee and tea and are now offering breakfast at a nominal fee for those who enjoy networking over a meal. Spots are limited, so RSVP today!
Let us know you’ll be joining!
You’re invited to the Better Business Bureau’s Torch Awards for Ethics Awards Ceremony, an evening of celebration to honor organizations in our community upholding integrity and ethical practices.
Engage:
Network with business professionals who share your values of being truthful, trustworthy, and responsive
Learn:
What sets Torch Award winners apart, and what values will resonate with customers in your own business ventures
Support:
Participate in our silent auction, full of local offers and gifts, and your contribution will benefit the Barry Goggin Scholarship supporting students and their education goals.
Scan or Click to Apply or Nominate
Scan or Click for Individual or Table Tickets
Application deadline is September 16, 2024
For questions and sponsorship inquiries please contact:
Early Bird Pricing ends August 26, 2024
Lynn Conner, CEO, at (916) 443-6668 • lconner@sacramento.bbb.org
Molly Wanless-Smith, Outreach & Events Specialist, at (916) 231-8937 ext. 237 • mwsmith@sacramento.bbb.org
At the BBB, we have extensive experience in understanding and supporting businesses. Our local chapter, like any organization, faces its own set of challenges. However, our dedication to ethical business practices sets us apart and makes us an organization you can trust. We believe that our commitment to transparency can create a positive ripple effect across the 24 counties we serve. This starts with hiring remarkable people who embody our values and drive our mission forward. Meet some of the outstanding team members who make the BBB a trusted resource for businesses and consumers alike.
hip team, led by CEO Lynn Conner, plays a n guiding our organization's strategic th a wealth of experience in small business t and leadership, Lynn understands firsthand es and opportunities that businesses he is dedicated to providing comprehensive ning, and networking opportunities that sinesses to succeed and grow sustainably. Lynn finds immense satisfaction in events like Coffee with the CEO, where she shares her extensive management experience and offers valuable guidance to business owners.
Business Development Training Supervisor
Among our dedicated team is Sereena Janini, who specializes in helping business owner gain the visibility they need and deserve. Sereena works closely with business owners who are eager to differentiate themselves from their competitors by demonstrating their commitment to ethical practices. She finds it gratifying to work with individuals who value integrity and are excited to represent the BBB's seal of approval. By showcasing businesses dedicated to maintaining an honest marketplace, Sereena ensures that the business receives the recognition it deserves, building trust within the community.
At the heart of our operations are our customer service representatives, who serve as the frontline ambassadors of BBB. Alexandra D'Costa, one of our dedicated customer service representatives, plays a crucial role in providing consumers with accurate information and resources to make informed decisions. She explains, "People want to check on a business before they continue their relationship with the business. Whether someone has access to a computer or not, it's not the most straightforward task to find out what information is available and synthesize it into a coherent picture of the business and its practices. That's exactly what we try to provide with our business profiles." Alexandra finds it rewarding to see the relief on people's faces when she explains the complaints process or directs them to additional resources She values witnessing the strengthened communication between consumers and businesses over time, and she feels privileged to be part of that trust-building process.
Alexandra D'Costa
Customer Service Representative
Our team at BBB is composed of dedicated professionals who specialize in various aspects of business development and support. From helping businesses enhance visibility to advocating for ethical practices, our business development specialists leverage BBB's longstanding reputation a legacy of over 100 years to showcase and promote businesses committed to honesty and integrity in their operations. This ensures that businesses not only thrive but also stand out in an increasingly competitive marketplace Get in touch with our team!
Together, these dedicated individuals embody BBB's core values of trust, transparency, and ethical business practices. By upholding these principles, we strive to create a marketplace where businesses thrive, consumers are empowered, and trust is built upon a foundation of integrity and reliability. The exceptional efforts of our team members ensure that the BBB remains a reliable resource for both businesses and consumers alike.
LEADERSHIP BUSINESS DEVELOPMENT
The BBB offers a variety of resources and support to small businesses owners that can help them grow and succeed. By supporting the BBB, you are helping these businesses and contributing to the growth of the small business community.
By supporting the BBB, you’re investing in the future of small businesses, local chambers, students pursuing a higher education, and helping to promote ethical business practices. This investment can lead to a more prosperous and thriving community, benefiting everyone.
According to IABBB research, consumers are increasingly prioritizing a business’s integrity and reputation as integral to their purchasing decisions.
Join Sacramento Business Journal as one of our annual sponsors!
Better Business Bureau has many tips and pieces of advice to keep in mind while trying to rebuild after a wildfire For more information, contact your local Better Business Bureau at BBB.org. Report any suspicious activity to BBB Scam Tracker and learn more about the different types of common scams on BBB.org/scamtips.
Don't be pressured into making an immediate decision with a long-term impact. Be proactive in selecting a business and not reactive to sales solicitations. Make temporary repairs if necessary.
Make sure you get a written contract from anyone you hire. It should specify the work to be done, the materials to be used, and the price breakdown for both labor and materials.
Never pay full price in advance and do not pay cash. Establish a payment schedule. Do not make a final payment until you are satisfied with the completed work.
Barry Goggin Scholarship has been a great opportunity for me to pursue my education, and bring me a step closer towards my goals
For me, being a recipient for the scholarship, it means I'm one step closer toward my dream of one day owning a business. I want to be that guy, that business, who's not there for the profit, but there for the people and the community To serve and give back to the world somehow
Being a recipient of the scholarship has honestly carried a lot of weigh off my shoulders.
I really liked the unique question of the scholarship It wasn't just like 'why are you qualified' or 'why should we give you the scholarship,' it was asking for a specific situation in your life and I thought that was really interesting To be recognized by the Better Business Bureau, which is this huge nationally recognized organization, that was really cool
Article written from an interview with Virginia P. Brown & Associates Accounting and Payroll Services by the BBB serving Northeast CA
Virginia Brown, a dedicated bookkeeper, has carved her path in the world of finance with a blend of heritage, determination, and trust. Her story is a testament to the power of familial inspiration and the impact of integrity in business.
From a young age, Virginia was immersed in a family of entrepreneurs. Her grandfather's churro business and her father and uncles' ventures in concrete laid the foundation of her entrepreneurial spirit Yet, it was her mother who truly embodied the balance of nurturing and professional success that Virginia admired. "She was a mom first and then a career woman," Virginia reminisces, "and now that I'm older, I wanted to follow in her footsteps "
With her family in mind, Virginia embarked on a career in bookkeeping, seeing it as a way to support fellow entrepreneurs in managing their financial futures. "I help business owners with their financials to help them prepare for tax season," she explains Understanding the crucial role of trust in her profession, Virginia turned to the Better Business Bureau (BBB) for validation. "I knew they trusted the Better Business logo," she shares, highlighting how this trust facilitated deeper connections with her clients
Education became Virginia's cornerstone as she prepared to serve her clients with excellence "Before I had my first client, I knew that if they were going to trust me with their finances, I needed to be educated," she asserts. This commitment to knowledge not only built her confidence but also established her credibility as a meticulous professional "When I sit down with them and show them their financial statements, they're able to see that I do detailed work," she says proudly.
Virginia's approach is rooted in empathy and understanding She listens attentively to her clients' needs, tailoring her services to support their unique business goals. "I ask them what specifically they need," she explains, "and they tell me. That's how I ensure I'm truly helping them grow "
Her journey reflects the transformative power of passion and purpose. Virginia's dedication to her craft goes beyond numbers; it's about fostering relationships built on trust and mutual respect As she continues to expand her business and support more entrepreneurs, Virginia remains steadfast in her commitment to integrity and excellence.
In celebrating Virginia Brown's journey, we recognize not only her achievements but also the values that define her success Her story inspires us to pursue our dreams with diligence and to embrace every opportunity to make a positive impact, both professionally and personally. Virginia's journey with BBB is a reminder that with determination and integrity, anything is possible.
Virginia Brown's story is more than just a journey; it's a celebration of entrepreneurship, trust, and the profound impact of following in the footsteps of those who inspire us. Her commitment to excellence and her unwavering dedication to her clients make her a shining example for aspiring professionals everywhere.
A D S H O T S & P R O F I L E V I D E O S
Second Tuesday
of every month 8AM - Noon
Our Headshot and Profile Video events are teaming up with Marketing Mornings at the BBB office! Reserve a time slot to come in to record your profile video and get your professional headshot with our in-house production team.
Written by Molly Wanless-Smith, Outreach & Events Specialist at BBB
With no mandatory attendance, no hidden fees, and a focus on genuine connections, the BBB is here to support and empower you in your journey. Discover how our inclusive, flexible, and cost-effective model can enhance your business or personal growth.
Unlike other groups that can be too industry-specific, the BBB backs a wide range of businesses, and cross-industry connections can be complementary in ways you may not expect. By bringing different perspectives and types of expertise to the table, you'll encounter approaches you might never have considered applicable before. You might even be encouraged to try something entirely new for the benefit of your business or yourself!
Some groups are all about the online visibility they can get from their attendance at an event or who they can visually surround themselves with to look more plugged in than they are. Sure, we might take some photos and we might occasionally share them, but the focus of each meeting is for you to walk away with more than optics. We aim to empower you with information and get you connected in conversation with others in a meaningful way.
We are a nonprofit; we are personally familiar with how additional little costs can cut into your business's bottom line! We want your primary investment at our recurring events to be your time. Our events may be simpler than some others you could attend, but for our cornerstone events, like Coffee with the CEO or our monthly Marketing Mornings, we're not going to charge an entry fee just to come in, or expect you to cover beverages or food for the group (unless that's something you volunteer to do!).
In Northern California, many networking groups' annual fees per single individual start in the $500-$600 range and can get closer to $2000 annually if the organization promises perks like additional access or promotion at different tiers.
Many networking groups require exclusivity. We don't. You can be a BBB member and participate. You can be unaccredited, but open to the idea of accreditation, and participate. You can not even have a business yet or be changing careers and participate! We encourage BETTER business-everyone is welcome to that.
We don't meet weekly. When we do hold an event, we don't require you to attend. We also don't assign you hosting or catering duties for "x" number of events each year to be deemed a good member.
But if 90 minutes once a quarter or once a year is all you can manage, we understand. Many of us know some variation of the John Key adage, "You get out of life what you put into it" so while we recommend you maximize your membership benefits, we aren't going to make demands of your time that could end up overextending you and hurting your business more than helping it.
If you'd like to attend everything we do, our Calendar of Events can be found at: BBB.org. And if you'd like to host a lunch & learn or a webinar etc., we're happy to coordinate that with you.
Our events are just one of the benefits of accreditation. What's more, everyone who's accredited with us has the same access to our services and resources. We're also open to suggestions for maximizing your membership where other associations may not be. If there's something you'd like to see us do or that you'd like to propose, let's partner up and discuss how to make it happen!
Second Tuesday
Join the BBB for an informal discussion about all things marketing! of every month at 8:30AM
Sign up for the next Marketing Mornings
Article written by Oak View Law Group, APC
Edited by BBB serving Northeast CA for inclusion in this magazine
Debt becomes a ball that gradually kicks your life from happiness to the feeling of burden. Recognizing the possible symptoms of your debts being unbearable is also crucial. However, through proper guidance, you can use debt relief strategies and begin your journey from financial dependency. In this article, we'll enumerate five major questions that could put you on a path of seeking professional debt relief services.
Making only minimum payments:
If, each month, you have to pay the minimum amount that the credit cards would allow, the debt must be out of your control. The minimum payment only goes to interest charges, so you will not be making progress because the balance will barely be reduced. This is like a never-ending cycle; eventually, you cannot get out of debt, and the long-term financial suffering will be the outcome In the event of spending years paying a minimum monthly amount, it would be nice to review the options for debt relief
Relying on credit cards for necessities:
If you start relying on credit cards to buy essentials like bread, gas, or utilities, it often means that debt is becoming a burden. If your salary isn't enough to pay for your basic living needs, then creating debt with credit cards may only put more pressure on your debt problems and thus make it even harder to be financially stable
Facing collection calls or lawsuits:
If you get calls from debt collection firms often or face lawsuits from creditors, these signals show that your debt problem is severe. Sometimes, collection calls and lawsuits may cause stress and worry and affect your property. Taking no action to neglect collection does not help the problem, so it is advisable to seek professional help
Maxing out credit cards consistently:
Besides sinking your credit score, maxing out credit cards also makes you more susceptible to surcharge fees, together with penalty interest rates Using all your credit cards to the maximum makes getting new credit even harder the more you keep falling into debt.
Experiencing significant emotional stress:
Debt has an emotional bearing that should not be overlooked If you are not sleeping or you are having anxiety and relationship problems due to debt, it's a sign that your financial problems affect you adversely overall. If debt holds the center stage, it is time to get debt relief and return to your peace of mind.
BBB* Accredited Businesses are committed to operating with integrity, honoring promises, and telling the truth Makes you wonder why all businesses aren’t BBB Accredited?
Always look for the BBB Accredited Business Seal, because it’s looking out for you. That’s why it’s The Sign of a Better Business* . Find a Better Business anytime at BBB.org.
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